Plain and simple, like everything else here.
niiche exists to make beauty and wellness transparent, and that starts with how we treat your information. Here is everything, in plain English.
What we collect
If you join our list, we collect your email address and the page you signed up from. That is the only personal information niiche collects.
We do not run accounts, we do not process payments, and we do not buy data about you from anyone.
How we use it
Your email is used to send you niiche updates: new brands, ingredient guides, and what we are working on.
We never sell your information, and we never share it with brands or advertisers. No brand pays to appear on niiche, and no brand gets your data.
Where it lives
Signups are stored securely with our hosting provider. Access is limited to the people who run niiche.
Links to other sites
Shop buttons and brand links take you to each brand’s own website, which has its own privacy practices. Once you leave niiche, their policies apply, not ours.
Your choices
Want off the list, or want to know what we hold about you? Email us and we will take care of it promptly.
Questions, requests, or unsubscribes: niichecollective@gmail.com
Effective July 2026.